Product Management


In order to avoid parallels for the brand on its distribution channels, Compensa offers two ways of working on the resale of the product, both nationally and internationally.

Both of them offer maximum guarantees for the brand, since it is the brand which sets the guidelines on its product’s destination.

ALTERNATIVE CHANNELS ROUTE: the product is offered to Compensa’s B2B clients. A new commercial antenna is opened up, establishing commercial relations with businesses that would otherwise not have them.

ALTERNATIVE MARKETS ROUTE: the product is positioned wherever the brand indicates that it is possible to do so. Sales restrictions are respected, as are its traditional marketing channels.

At the start of the process, Compensa needs to acquire in-depth knowledge of the product it will remarket. Bartering involves balance, and so if you wish to obtain maximum efficiency from each operation, the product transfer conditions have to be competitive and flexible in today’s marketplace.

"If I had to define Compensa, I would immediately think of innovation and perseverance."

P. O., Commercial Director of Bodegas Domecq

"For OPEL it has a double benefit: The price of advertising campaigns is more economical and it allows us to sell cars we have in stock."

J. M., Marketing Director of OPEL

"Having the possibility of reducing costs via bartering emerges as a highly useful option."

R. C., Marketing Director of CINESA

"Bartering has allowed us to stage a campaign with greater coverage at a lower cost. It has allowed us to do more with less."

I. M., Marketing Director of Technomarine (City Time)

"Compensa is a loyal collaborator for Hearst. It understands our needs perfectly."

P. M., Advertising Director of Hearst Corporation




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