Specialised Services:
Advertisers

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WHAT DOES BARTERING BRING TO ADVERTISERS?

Bartering is a business strategy that helps a brand to sell more by converting its products and services into a form of payment.

MARKETING DEPARTMENT

It optimises and enlarges the brand’s marketing budget because the advertiser pays for new communication campaigns with its own products and/or services.

These are remarketed on alternative markets and a new budget emerges as a result of that sale.

COMMERCIAL / SALES DEPARTMENT

Paying with products secures sales and provides an outlet for stocks that are difficult to turn over. The product is resold on alternative channels and markets without impacting on the company’s own.

This means opening up a new commercial antenna, because it reaches out to new clients and more visibility is obtained.

Idea

FINANCIAL

Bartering improves profit and loss accounts, reduces accounting provisions and improves current assets.

The data demonstrate that the model can increase a company’s EBITDA by between 3% and 5%. As a business formula it acts as a complement, never as a replacement for money.

If the brand is working with a media / advertising agency, Compensa can act as a partner and work jointly in the fulfillment of the client´s objectives.

Other services

How do we manage your product?

"If I had to define Compensa, I would immediately think of innovation and perseverance."

P. O., Commercial Director of Bodegas Domecq

"For OPEL it has a double benefit: The price of advertising campaigns is more economical and it allows us to sell cars we have in stock."

J. M., Marketing Director of OPEL

"Having the possibility of reducing costs via bartering emerges as a highly useful option."

R. C., Marketing Director of CINESA

"Bartering has allowed us to stage a campaign with greater coverage at a lower cost. It has allowed us to do more with less."

I. M., Marketing Director of Technomarine (City Time)

"Compensa is a loyal collaborator for Hearst. It understands our needs perfectly."

P. M., Advertising Director of Hearst Corporation

Contacto

Contacto

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La Florida - Madrid
+34 91 598 18 20

compensa@compensa.es

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