WHAT DOES BARTERING BRING TO ADVERTISERS?
Bartering is a business strategy that helps a brand to sell more by converting its products and services into a form of payment.
It optimises and enlarges the brand’s marketing budget because the advertiser pays for new communication campaigns with its own products and/or services.
These are remarketed on alternative markets and a new budget emerges as a result of that sale.
COMMERCIAL / SALES DEPARTMENT
Paying with products secures sales and provides an outlet for stocks that are difficult to turn over. The product is resold on alternative channels and markets without impacting on the company’s own.
This means opening up a new commercial antenna, because it reaches out to new clients and more visibility is obtained.
Bartering improves profit and loss accounts, reduces accounting provisions and improves current assets.
The data demonstrate that the model can increase a company’s EBITDA by between 3% and 5%. As a business formula it acts as a complement, never as a replacement for money.
If the brand is working with a media / advertising agency, Compensa can act as a partner and work jointly in the fulfillment of the client´s objectives.