Bartering is a business strategy that helps a brand to sell more by converting its products and services into a form of payment.
Bartering is a service that agencies have incorporated into their portfolio and which they offer to their clients in order to increase their investment in advertising.
As a model, it has gone from providing the agency with added value to becoming a commodity that provides them with customer loyalty and recurrence.
Bartering funds ordinary and extraordinary expenditure for media: purchases, general services, corporate events and marketing campaigns.
This formula allows such expenditure to be paid for with advertising spaces.
In addition to funding such purchases, the media attract new advertisers to their spaces that would otherwise not come if it were not for bartering.