Sector:
Mass Consumption

ADDED VALUE FOR THE MASS CONSUMPTION SECTOR

Brands in the fields of foodstuffs manufacturing and mass consumption face changes in packaging or slow product turnover, new labelling regulations or other problems that generate stock and logistical problems for them.

To address this, Compensa supports numerous companies that make the most of bartering as a differential value, because it supports them in providing an outlet for consignments of product, which are remarketed on alternative channels and markets.

Product exchange operations succeed in helping the brand reach their commercial goals thanks to the product’s resale. But advertising barter also optimises marketing budgets, thus allowing them to continue staging advertising campaigns and reach new clients.

Success Case

We demonstrate our success through our experience.

Other

The product as currency to pay for new advertising campaigns

Added Value for Other Sectors

automotive

The sector’s brands in Spain rely on Bartering.

Added Value for Automotive Sector

Foodstuffs

Exchanging product to achieve commercial goals.

Added Value for Food Sector

Luxury

Bartering is a rising trend for luxury brands.

Added Value for Luxury Sector

Mass Consumption

Bartering as a differential value.

Added Value for Mass Consumption Sector

Tourism

A sector where Bartering has been especially beneficial.

Added Value for Tourism Sector

"If I had to define Compensa, I would immediately think of innovation and perseverance."

P. O., Commercial Director of Bodegas Domecq

"For OPEL it has a double benefit: The price of advertising campaigns is more economical and it allows us to sell cars we have in stock."

J. M., Marketing Director of OPEL

"Having the possibility of reducing costs via bartering emerges as a highly useful option."

R. C., Marketing Director of CINESA

"Bartering has allowed us to stage a campaign with greater coverage at a lower cost. It has allowed us to do more with less."

I. M., Marketing Director of Technomarine (City Time)

"Compensa is a loyal collaborator for Hearst. It understands our needs perfectly."

P. M., Advertising Director of Hearst Corporation

Contacto

Contacto

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Where
we are?

Calle Guecho, 62 28023
La Florida - Madrid
+34 91 598 18 20

compensa@compensa.es

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