Sector:
Luxury

ADDED VALUE FOR THE LUXURY SECTOR

Bartering is a rising trend for luxury brands. With a limited marketing budget, and with that budget already assigned to other actions or simply on a quest for innovative ideas, the brand succeeds in reaching more media, advertising vehicles, channels and public without making extra liquidity efforts.

These results are achieved through the remarketing of obsolete product or outdated collections on alternative channels and markets. In return they can barter for advertising, even allowing them to implement media plans on an international scale for manufacturers or distributors who have their own brand.

Success Case

We demonstrate our success through our experience.

Other

The product as currency to pay for new advertising campaigns

Added Value for Other Sectors

automotive

The sector’s brands in Spain rely on Bartering.

Added Value for Automotive Sector

Foodstuffs

Exchanging product to achieve commercial goals.

Added Value for Food Sector

Luxury

Bartering is a rising trend for luxury brands.

Added Value for Luxury Sector

Mass Consumption

Bartering as a differential value.

Added Value for Mass Consumption Sector

Tourism

A sector where Bartering has been especially beneficial.

Added Value for Tourism Sector

"If I had to define Compensa, I would immediately think of innovation and perseverance."

P. O., Commercial Director of Bodegas Domecq

"For OPEL it has a double benefit: The price of advertising campaigns is more economical and it allows us to sell cars we have in stock."

J. M., Marketing Director of OPEL

"Having the possibility of reducing costs via bartering emerges as a highly useful option."

R. C., Marketing Director of CINESA

"Bartering has allowed us to stage a campaign with greater coverage at a lower cost. It has allowed us to do more with less."

I. M., Marketing Director of Technomarine (City Time)

"Compensa is a loyal collaborator for Hearst. It understands our needs perfectly."

P. M., Advertising Director of Hearst Corporation

Contacto

Contacto

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Where
we are?

Calle Guecho, 62 28023
La Florida - Madrid
+34 91 598 18 20

compensa@compensa.es

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