Sector:
Automotive

ADDED VALUE FOR THE AUTOMOTIVE SECTOR

When brands in the automotive sector use Compensa bartering they do so to provide an outlet for difficult vehicles or to boost the promotion of a new model about to be launched on the market.

The exchange of products for advertising ensures the resale of the vehicles on alternative markets and more marketing budget to promote the cars that bring in the most sales for the company.

Almost all brands in the Spanish automotive sector rely on advertising barter, because as a tool it adapts to all the strategies and goals of a brand. The model creates synergies between commercial, marketing and financial departments and provides creative and effective solutions for the resale of difficult vehicles and for staging additional advertising campaigns.

Success Case

We demonstrate our success through our experience.

Other

The product as currency to pay for new advertising campaigns

Added Value for Other Sectors

automotive

The sector’s brands in Spain rely on Bartering.

Added Value for Automotive Sector

Foodstuffs

Exchanging product to achieve commercial goals.

Added Value for Food Sector

Luxury

Bartering is a rising trend for luxury brands.

Added Value for Luxury Sector

Mass Consumption

Bartering as a differential value.

Added Value for Mass Consumption Sector

Tourism

A sector where Bartering has been especially beneficial.

Added Value for Tourism Sector

"If I had to define Compensa, I would immediately think of innovation and perseverance."

P. O., Commercial Director of Bodegas Domecq

"For OPEL it has a double benefit: The price of advertising campaigns is more economical and it allows us to sell cars we have in stock."

J. M., Marketing Director of OPEL

"Having the possibility of reducing costs via bartering emerges as a highly useful option."

R. C., Marketing Director of CINESA

"Bartering has allowed us to stage a campaign with greater coverage at a lower cost. It has allowed us to do more with less."

I. M., Marketing Director of Technomarine (City Time)

"Compensa is a loyal collaborator for Hearst. It understands our needs perfectly."

P. M., Advertising Director of Hearst Corporation

Contacto

Contacto

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Where
we are?

Calle Guecho, 62 28023
La Florida - Madrid
+34 91 598 18 20

compensa@compensa.es

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