We integrate BARTERING in to communication strategies, using THE PRODUCT and service as a form of payment

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International Bartering
Expand your communication plan
in other countries (on and off line)

International Trading
Get new markets with
maximum guarantees of destination

Slide de la página de inicio

We integrate the BARTER
in communication strategies
using THE PRODUCT
as payment method

Slide de la página de inicio

We add value to
· Advertiser
· Mass media
· Advertising agencies
and media

Slide de la página de inicio

Do you know the advantages
of BARTER?

International Bartering
Expand your communication plan
in other countries (on and off line)

International Trading
Get new markets with
maximum guarantees of destination

We integrate the BARTER
in communication strategies
using THE PRODUCT
as payment method

We add value to
· Advertiser
· Mass media
· Advertising agencies
and media

Do you know the advantages
of BARTER?

Bartering

We optimise the profitability of communication strategies through the barter of products and services for advertising.

We integrate and provide value for

Media

Advertisers

Advertising Agencies / Media agencies

Barter as an integral action in communication strategies

Payment with products and services = sale of products and stock release + advertising campaign

Benefits

Creating competitive edge

Marketing and Communication

  • Optimisation of the marketing budget.
  • The brand gets new customers and more visibility.
  • Agreements with new media.

Financial

  • Reduce financial provisions.
  • Increase sales and optimizes costs.
  • Improve the balance sheet and the P&L results.

Commercial

  • Increase sales.
  • Provides solutions for companies looking to get rid of stock, slow moving products or devaluated asset.
  • The brand gets new customers, opens new markets and increases visibility.

Advertising / Media Agency

  • Creating customer loyalty: helps to resolve their problems and improves their profitability.
  • Incorporates a new service into their product portfolio, increasing their clients’ differential value.

Sectors

Our clients have transformed their products and services into media plans and advertising campaigns.

automotive

Foodstuffs

Tourism

Luxury

Mass Consumption

Other

Success case

automotive


When brands in the automotive sector use Compensa bartering they do so to provide an outlet for difficult vehicles or to boost the promotion of a new model about to be launched on the market.

Added Value for Automotive Sector

Success case

Foodstuffs


Brands in the fields of foodstuffs manufacturing and mass consumption face changes in packaging or slow product turnover, new labelling regulations or other problems that generate stock and logistical problems for them.

Added Value for Food Sector

Success case

Tourism


Bartering has been especially beneficial for the service sector and for hospitality companies, hotel groups, transport companies, etc. All of them can take advantage of the exchange of products and services for high and low seasons or for times with lower sales volume; and complete their stays with potential clients.

Added Value for Tourism Sector

Success case

Luxury


Bartering is a rising trend for luxury brands. With a limited marketing budget, and with that budget already assigned to other actions or simply on a quest for innovative ideas, the brand succeeds in reaching more media, advertising vehicles, channels and public without making extra liquidity efforts.

Added Value for Luxury Sector

Success case

Mass Consumption


Brands in the fields of foodstuffs manufacturing and mass consumption face changes in packaging or slow product turnover, new labelling regulations or other problems that generate stock and logistical problems for them.

Added Value for Mass Consumption Sector

Success case

Other


Transforms the product into the currency that pays for a brand’s new advertising campaigns. When demand is reduced and estimated sales do not materialise, product stock is generated which, thanks to Bartering, can be resold on alternative markets and channels.

Added Value for Other Sectors

"If I had to define Compensa, I would immediately think of innovation and perseverance."

P. O., Commercial Director of Bodegas Domecq

"For OPEL it has a double benefit: The price of advertising campaigns is more economical and it allows us to sell cars we have in stock."

J. M., Marketing Director of OPEL

"Having the possibility of reducing costs via bartering emerges as a highly useful option."

R. C., Marketing Director of CINESA

"Bartering has allowed us to stage a campaign with greater coverage at a lower cost. It has allowed us to do more with less."

I. M., Marketing Director of Technomarine (City Time)

"Compensa is a loyal collaborator for Hearst. It understands our needs perfectly."

P. M., Advertising Director of Hearst Corporation

Contact

Contact

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Where
we are?

Calle Guecho, 62 28023
La Florida - Madrid
+34 91 598 18 20

compensa@compensa.es

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